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Mission
Empower the essence of Africa
"Our purpose is to celebrate African culture and craftsmanship, bringing a piece of Africa to the hearts of people all over the world.
We aim to convey and inspire the world with admiration and respect for Africa and its people, as a fundamental key to contributing to the future and dignity of the continent. Because we believe that the best way to help Africa is by respecting it.
And we do this from our starting point and the foundation of all our actions: the pursuit and recognition of the ESSENCE."
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